Edgewater Towers

Edgewater Towers has been an icon of the St Kilda foreshore for decades. Championed as the oldest private high-rise development in Melbourne, the 13-storey, ‘60s-era apartment building now represents the industry-standard for fibre network installation.

 The Owners Corporation had reached out to several large telecommunication companies to enquire about bringing their residents’ internet speed into the twenty first century but were routinely rejected, claiming the installation would be too challenging and expensive.

 After being knocked back by all of the major telcos, the Owners Corporation contacted DGtek, who had their engineers promptly inspect the site. Whilst the project would be complex, it was feasible.

The DGtek team worked in close cooperation with the Owners Corporation in order to ensure that the installation process ran smoothly, quickly, and with no disruption to residents. After only 2 weeks, the building was rewired with optical fibre, and DGtek began connecting individual apartments. Today, the oldest private high-rise development in Melbourne boasts Australia’s fastest Internet speeds.

The installation was followed by a straightforward, yet efficient marketing campaign: try the service for free for two weeks, with no strings attached. Having experienced superior speeds, not a single user went back to their old supplier after that. Amelia Larkin represents Pineapple Net, one of DGtek’s RSPs who commented at the time, “It just goes to show that Australians are eager for an accessible high-speed Internet service outside of the office.”